Marketing Manager

 RBB-Personal Banker

The HDFC Bank Limited

Job location - Muzaffarpur , India

Experience -1-2 years 

Job Description :
A. Sales:1. Monitor movements and account closure from the deposit accounts and ensure that customer does not attritevi. Ensure that the marketing analytics list on possible attrite, is called and retained4. Penetration of Saving Accounts on non liability customers and  Propagate the benefits of not being on DNC registration list in case a non-portfolio customer opts for it6. Utilizing the sales resources (BDR/COEX) for optimal sales support 

- Penetration of FD to unique customers 

Using Data-mine for cross-selling .

Sales of various Credit Cardsa. Activationb. Pitch for enhancement of limitsc. Promote active usage of credit cards: Ensure that the customer avails of add-on card for his family members

-Sales of Third Party Products to the customersa. MF/Insurance/RBI Bondsb. Ensure that requisite certifications are done (NISM V-A) .

- Sales of Asset Product

-Disseminating product information .

- Activation: To ensure that all accounts savings and current account (non ABM branches) opened in the month are activated as per product definition at the end of the next month. All such accounts to maintain more than the required AMB14. Activation of LTD a/cs: To ensure that all LTD accounts are activated and remain in the same state month on month. a. Maintain the list of active and inactive customers for both CA and SB and engage with the customers for balance build up and cross sell.b. Calling of customers who have not transacted and know the reasons. c. Escalate to BM / Product on any change in market situation / threat from competition due to which customers have stopped operations.  Corporate Salary: Calling on customers who transfer their salary a/cs to other banks immediately on credita. To ensure such customers are engaged and brought back to bank foldb. To cross sell loan products with other banks for which such transfer may take placec. To cross sell investments to such customers by which they will tend to maintain balances16. Calling on Large Value Attrition: a. Customers who have attrited over a certain value (as defined by product) for both savings and current accounts to be called and reasons ascertainedb. To impress upon customers to make us the primary bankers and ensure that all funds are retained.

- Ensuring that customers make us their primary banki. Knowing about where all the customer is currently banking and moving him to our Bankii. Ensuring that customer scope is done and products targeted accordinglyiii. Sales to family members and associates (all network). 

- Attrition control of customersa. Includes persuading the customer to continue and if required renew FDsb. Monitor large amount movements / account closure from the deposit accounts and ensure that customer does not attritec. Ensure that the marketing analytics list on possible attrite, is called and retained. Managing Classic Portfolio.